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As the world grapples with the COVID-19 pandemic, the healthcare sector is on the frontlines of the battle. In addition to needing hands-on care, consumers are hungry for information from organizations they know and trust.

In this white paper, we'll explore how health plans can help prevent the spread of the coronavirus by engaging their members to help prioritize their health and educating them about how to get the critical care they may need. You'll learn about:

  • Consumer health engagement best practices related to targeted messaging, communication channels and technology 
  • The characteristics of the most effective health outreach programs in times of crisis
  • How to ensure you're delivering the right message to the right person at the right time
  • Recommendations for outreach topics for different audiences and different stages of the pandemic