Between the start of flu season and the colder weather pushing us indoors, the CDC predicts that the fall and winter of 2020 and 2021 “will be one of the most difficult times we've experienced in American public health." And while providers prepare for another wave of critically ill flu and coronavirus patients in the coming months, payers and public health agencies need to prepare as well.

In this on-demand webinar, industry experts from HMS will share behavioral science-based best practices to engage and educate individuals about safeguarding their health this flu season. You'll learn how to:

• Determine the best way to reach high risk and vulnerable populations
• Combat misinformation and myths through rapid digital messaging
• Ensure you're deploying the most effective flu prevention communications
• Leverage the FCC's exemption to communicate COVID-19 information and collect opt-ins for future text campaigns
• Integrate culturally-adapted content into existing outreach programs
• Identify and address potential barriers to care
• Improve reach rates through enhanced data matching and branded mobile calls

Presenters:
	Gary Call, MD Chief Medical Officer HMS
	Ellen Harrison, RN SVP, Market Strategy & Operations - Population Health Management HMS