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In this HMS Eliza Flu Prevention Insights Video Brief, we’ll share why health plans should deploy flu prevention reminders for vulnerable populations, and provide valuable insight on running an effective member outreach program before the upcoming flu season. In this short video, you’ll learn:

  • The most common reasons why people report not getting the flu vaccine and the importance of debunking any myths consumers have about the flu
  • How to leverage behavioral science to create an effective flu prevention campaign
  • Why it's critical to target and tailor outreaches for different age groups to fit their unique differences and goals
  • How to create a flu prevention outreach program that is culturally appropriate and persuasive for Spanish speakers
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Jessenia Alejandro
Bi-Lingual Production Specialist - Health Engagement Design 
HMS 

This Insights Brief was recorded by HMS Eliza's Bi-Lingual Production Specialist, Jessenia Alejandro. Jessenia has been with Eliza for eight years, and as a member of the Health Engagement Design team, she is responsible for producing culturally adapted engagement programs to help health plans overcome barriers in Spanish-speaking member populations.